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There's no "i" in reflect

We're a group of passionate believers looking to revolutionize mental health.

Our story

​reflect was conceived by a busy professional who knows first-hand how stressful life can be and how hard it is to find a therapist. After a decade working in consulting & startups, Jonathan realized he was really stressed–and had been for a long time. He would later learn this was anxiety.


Thanks to the encouragement of his roommate, Jonathan decided to give therapy a try. Unfortunately, his six month search added more stress to his life – he didn't know where to go or what he should be looking for. After spending way too much money on therapists who weren't a good fit, he felt even more dejected. These struggles led Jonathan to want to create something better to help others like him frustrated with the difficult therapy search.

reflect's vision

​​reflect is reimagining mental wellness. If you're interested in getting to know us, it's important you first know what we believe: ​


  • We believe life is getting more stressful.

  • We believe everyone can benefit from talking to a professional on a regular basis to deal with this stress.

  • We believe the idea of therapy can be intimidating and the current process of finding a therapist is too hard.

  • We believe it's important for people to find the right match for their unique needs.

  • We believe that technology and data can help facilitate and enhance the therapist/client relationship.


Lastly, we believe reflect can make a difference and help people live happier and healthier lives. We hope you'll give us a try.

What makes reflect unique

We are our customers

Like Jonathan, everyone on our team has struggled to find a therapist for themselves or a loved one (yes, even those who are clinicians), so we understand the challenges our customers face firsthand. 


We've also seen the transformative power therapy can have to help someone live a happier and healthier life. 

It's these collective experiences that motivate us to make the process of finding a therapist easier for others. This passion and purpose fuel all our interactions with the customers we serve.  

The best network of top therapists

reflect represents the largest self-pay network of top clinicians in California. And more importantly, our community has grown largely through word-of-mouth from other trusted therapists. 


Clinicians with reflect have diverse specializations including career and relationship issues, anxiety, trauma, LGBT topics, racial justice issues, and more.  And they work in a wide variety of therapeutic orientations, such as Psychodynamic, Somatic, CBT, DBT and EMDR. 

Proudly minority owned & operated

We believe diverse perspectives help make reflect innovative and unique. reflect is proudly LGBTQ+ and minority owned, and Jonathan's family were refugees from Vietnam.


Our team also consists of: 

  • Over 50% women

  • Immigrants from across the globe -- including Barbados, Poland, Pakistan, Singapore, South Korea, China, and Vietnam

  • Working moms and working dads

A truly diverse community 

Our mission is to make mental health more accessible, and that starts with ensuring therapy represents everyone. 


We're also proud to be building the most diverse network in therapy: 

  • 40% therapists of color 

  • 30+ languages spoken

  • 20% LGBT+ therapists

Our team


Jonathan TranPham

CEO & founder

Head of marketing @ Everlane, Bain consultant
​MBA, Tuck School at Dartmouth; BS, Org. Psychology, Northwestern 


Ultima Castro

Therapist operations

Operations manager @ Thinkery

BS, Exercise Science, University of Texas at Arlington


Karenne Eng

Head of product

Director of product @ Rally Health, Parthenon consultant
MBA, Tuck School at Dartmouth; BA, Economics, Dartmouth


Emily Courage


Finance @ FATPOT Technologies 
​BS, Computer Science, Idaho


Carl Fleisher, MD

Head of clinical

Assistant professor @ UCLA, Psychiatry, Instructor @ Harvard Medical School
MD, Harvard Medical School; BA, Haverford College


Vincent Lim

Growth marketer

Social media manager @ Guilty Goose Productions, Marketing intern @ YoloPlay
BBM, Marketing, Singapore Management University

Interested in joining the reflect team?

Mental health is the crisis of our generation. We're looking for the best and brightest to help us solve it.

Our advisors


Kris Miller

Former SVP, Chief Strategy Officer @ eBay


Johnny Chen

Director of Medicare Products @ Kaiser Permanente, Former Director of Ops @ Davita


Dane Callow

Partner @ Brooks Hill Partners, Healthcare Investor


Chi Nguyen Rogers

Former VP, Marketing & Product Strategy @ McKesson


reflect in the news

We've been featured in publications and podcasts around the world for our mission to revolutionize mental health. Have a look!

Not located in California?

Mental health is the crisis of our generation, and we're expanding soon to bring reflect to more people.

For those in the Bay Area and LA, we offer both in-person and teletherapy sessions.  Elsewhere in California, we are excited to offer remote therapy by video or phone.  


If you're looking for in-person therapy in other cities, join our waitlist to stay up to date on our progress and help shape where we launch next!


Take the next step

If unaddressed, stressors can often worsen and impact your physical health – loss of sleep, high blood pressure, reduced immune system, and more. Don't wait until it's too late. Our therapists can help.

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