There's no "i" in reflect

We're a group of passionate believers looking to revolutionize mental health.

Our story

​reflect was conceived in 2016 by a busy professional who knows first-hand how stressful life can be and how hard it is to find a therapist. After a decade working in consulting & startups, Jonathan realized he was really stressed–and had been for a long time. He would later learn this was anxiety.


Thanks to the encouragement of his roommate, Jonathan decided to give therapy a try. Unfortunately, his six month search added more stress to his life – he didn't know where to go or what he should be looking for. After spending way too much money on therapists who weren't a good fit, he felt even more dejected. These struggles led Jonathan to want to create something better to help others like him frustrated with the difficult therapy search.

reflect's vision

​​reflect is reimagining mental wellness. If you're interested in getting to know us, it's important you first know what we believe: ​


  • We believe life is getting more stressful.

  • We believe everyone can benefit from talking to a professional on a regular basis to deal with this stress.

  • We believe the idea of therapy can be intimidating and the current process of finding a therapist is too hard.

  • We believe it's important for people to find the right match for their unique needs.

  • We believe that technology and data can help facilitate and enhance the therapist/client relationship.


Lastly, we believe reflect can make a difference and help people live happier and healthier lives. We hope you'll give us a try.

Our team

Jonathan TranPham

CEO & founder

Head of marketing @ Everlane, Bain consultant
​MBA, Tuck School at Dartmouth; BS, Org. Psychology, Northwestern 

Karenne Eng

Head of product

Director of product @ Rally Health, Parthenon consultant
MBA, Tuck School at Dartmouth; BA, Economics, Dartmouth

Usman Asif


Technical lead @ Sapling
​MS, Computer Science, Lahore University; BS, Computer Science, National University

Yaasmiyn Stradford

Therapist experience

Social services coordinator @ Devereaux Foundation

MA, Counseling Psychology, Immaculata; BA, Psychology, Cheyney

Emily Courage


Finance @ FATPOT Technologies 
​BS, Computer Science, Idaho

Vincent Lim

Growth marketer

Social media manager @ Guilty Goose Productions, Marketing intern @ YoloPlay
BBM, Marketing, Singapore Management University

Jane Lim

Experience intern

Research assistant, Berkeley
​BS, Psychology, Berkeley

Interested in joining the reflect team?

Mental health is the crisis of our generation. We're looking for the best and brightest to help us solve it.

Our advisors

Kris Miller

Former SVP, Chief Strategy Officer @ eBay

Johnny Chen

Director of Medicare Products @ Kaiser Permanente, Former Director of Ops @ Davita

Dane Callow

Partner @ Brooks Hill Partners, Healthcare Investor

Chi Nguyen Rogers

Former VP, Marketing & Product Strategy @ McKesson


reflect in the news

We've been featured in publications and podcasts around the world for our mission to revolutionize mental health. Have a look!

Not located in the Bay Area or LA?

Mental health is the crisis of our generation, and we're expanding soon to bring reflect to more people.


Join our waitlist to say up to date on our progress and help shape where we launch next!

Take the next step

If unaddressed, stressors can often worsen and impact your physical health – loss of sleep, high blood pressure, reduced immune system, and more. Don't wait until it's too late. Our therapists can help.

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Areas we service    San Francisco  |  East Bay  |  Peninsula  |  South Bay  |  Los Angeles

If you are experiencing an emergency, please dial 911 or go to your local hospital immediately.

reflect connects clients with independent therapists who partner with us, and we provide tools such as scheduling/billing/feedback to simplify and support the process.

We do not provide therapy.


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