In every business, the most important challenge is how to get clients or customers. Without paying customers, no business will run for very long and the saying, “if we build it, they will come” no longer applies to the real world. To get more customers or clients, business owners need to learn how to market their business
For some, marketing is fun and crunching numbers for individual marketing strategies comes naturally. Meanwhile, therapists are rarely trained marketers and prefer to focus their efforts on their clients which leaves them struggling between finding clients and helping them. If you find your practice dealing with this struggle, follow these four tips to get counseling clients with a bit more ease.
WHY DO I NEED A PITCH?
Crafting your elevator pitch is a fundamental part of being a dynamic therapist who affects change. For the therapist, the pitch synthesizes a sense of professional, philosophical, and ethical identity. Your pitch extends credibility for your potential client, making the transition into initiating therapy easier.
Naturally, taking time to create your brand pitch may seem as though it exists only for the sake of business. However, you are empowering your client to feel confident and in control of their decision when you are able to concisely articulate who you are and what you can do for them.
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