WHY DO I NEED A PITCH?
Crafting your elevator pitch is a fundamental part of being a dynamic therapist who affects change. For the therapist, the pitch synthesizes a sense of professional, philosophical, and ethical identity. Your pitch extends credibility for your potential client, making the transition into initiating therapy easier.
Naturally, taking time to create your brand pitch may seem as though it exists only for the sake of business. However, you are empowering your client to feel confident and in control of their decision when you are able to concisely articulate who you are and what you can do for them.
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