Crafting your elevator pitch is a fundamental part of being a dynamic therapist who effects change. The pitch synthesizes for you, the therapist, a sense of professional, philosophical, and ethical identity. For the potential client, your pitch extends credibility, in turn making the transition into initiating therapy and finding better mental health more accessible.
Naturally, taking time to create your brand identity via a pitch may seem as though it exists only for the sake of business. Consider, however, that being able to clearly and concisely articulate who you are and what you do empowers your clients to feel in control of making decisions regarding their mental healthcare needs.
WHAT GOES INTO A PITCH?
Your pitch should include the following elements:
- Full name and credentials
- Educational institution
- Personal approach
- Primary orientation
The pitch should take no more than 30 seconds. Keep it conversational enough in tone while presenting professional content that you can say it at a cocktail party or as an introduction to a call with a potential client.
Following is an example of my personal pitch:
I work collaboratively, in conversation with my clients. This is informed by my background in psychodynamic and humanistic work. My approach means that we work together to extract themes in your life and make sense of how best to apply them to the things that trouble you today.”
For therapists working on the reflect platform, every prospective client conducts an Intro Session with each of their matched potential therapists before deciding which therapist to select. Your pitch is an ideal way to begin an Intro Session with a client match. Establishing who you are and what you bring to the table, sets a foundation for your prospective client to feel more at ease to divulge their background and what it is that they are looking to gain in therapy. As your conversation develops with a potential client, you will find opportunity to expand upon your specific areas of focus, as well as the nuts and bolts of your practice like hours and location.
HOW TO MAKE THE MOST OF YOUR PITCH
Your pitch is not only for your clients. Use your pitch as a constant litmus test. Check in with yourself about who you say you are versus how you and your practice naturally change with experience. Your pitch is an excellent way to keep yourself accountable to what it is that you wish to be providing. Workshopping your pitch every few months maintains a sense of engagement with your work, as well as your professional identity.
After all, you are what you do; not what you say you’ll do.
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